Fouraster has been acquired by Nextwave Media. Current and potential clients please visit the Nextwave Media website for more information on our new services. |
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Visual Appeal |
Although a good design is not necessarily acknowledged by customers, a poorly designed site will be outperformed by a professional design. It's about more than just images and text. The location of elements on the screen can help or hinder your customers in accessing the information they need. It is true that some of the less "elegant" sites such as Google have amazing traffic rates. The main reason for this is that these sites are designed around their core function - delivering information to the visitor. When you find the balance between graphical elegance and friendly navigation your site will be more effective in turning visitors into customers. Professional design helps to build trust and well-structured navigation leads customers directly to a purchase. |
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